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BuyMeBy allow shoppers to see when food is expiring and snatch it up at a cheaper price
The closer the food is to expiring, the cheaper the price.
When food goes bad at supermarkets, it’s usually just thrown out. It seems like a waste, which is why entrepreneur Carlos de Santiago created the program BuyMeBy, which allows stores to offer discounts on certain perishable food items that are approaching their expiration dates. The closer the expiration date, the lower the price.
Shoppers can check out discounted prices with the BuyMeBy app on their smartphone or through the BuyMeBy website. They’ll be able to see how close the food is to expiring, the discounted price, whether the food is still available and can be reserved, and even whether the food can be delivered to them, according to FastCompany. Currently, the service is only offered through their website.
The goal of the program is to reduce food waste by “putting perishable products in your hands before they’re in danger of being thrown away by the stores,” explains BuyMeBy’s website.
If consumers don’t buy the products before their expiration dates, BuyMeBy sends out alerts to food banks, which can accept expired food.
"We're helping get food to the underserved," de Santiago said in an interview with FastCompany. "Either if you're on a really low budget or you're homeless… and that reduces waste by tons."
Selling past-its-prime food at a discount is obviously a great way to help limit food waste. And as more and more people realize how much food is actually being wasted, it’s an issue they’re finally paying attention to.
Lidl shoppers can get 20% off supermarket food items this week - how to claimLink copied
Lidl GB tease low prices in brand new advert
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Lidl launched its app last year which rewards customers each week with exclusive discounts on shopping. This week, shoppers with the app can save 20 percent on snacks and crisps as well as 15 percent on gluten free and dairy alternatives.
The discounter said: &ldquoJust when you thought you couldn&rsquot save more on your shop, there&rsquos Lidl Plus!
&ldquoOur rewards app makes those big savings even bigger with four new coupons every Thursday, plus exclusive discounts, scratchcards and more.&rdquo
This week shoppers can save 20 percent on Snacktastic crisps and snacks as well as 15 percent off gluten free and dairy alternatives.
What&rsquos more, Lidl is also offering 15 percent off Birchwood sliced ham and 15 percent off Coshida cat food and snacks.
Lidl shoppers can get 20% off supermarket food items this week - how to claim (Image: Getty)
Customers can download the app on their mobile devices (Image: Getty)
Customers have until Thursday to redeem the discounts.
How can you sign up to the app?
It&rsquos simple, the app is available on the App Store as well as the Google Play store.
Then customers can follow the on-screen instructions and register their details to start saving money.
The app also stores digital recipes to help shoppers track spending without collecting paper receipts.
Britons visiting Lidl branches can get more deals by scanning their Lidl Plus card when buying groceries in stores.
Customers will be given rewards and discounts every time they make a valid purchase.
When using the app, shoppers will regularly unlock virtual scratch cards where they can win money off their next shop.
Supermarket delivery costs and charges explained (Image: NC)
Prizes range from discounts of 25p to a huge £20 off the cost of their next shop.
Lidl said: &ldquoThe app now has a new Country Selection feature which means app functions and information can be accessed for stores throughout Europe.&rdquo
Although travel is banned at the time of writing due to the pandemic, this feature means Britons can make huge savings in Lidl stores wherever they may be.
Another brand new feature to the app is also its Shop and Spin prize.
The supermarket said: &ldquoShop and Spin for your chance to win, with the launch of our brand new feature. Good luck.&rdquo
Customers can spin the digital wheel and see what section of the wheel they land on.
This feature allows customers to win up to £20 off their next food shop in store.
For those visiting Lidl stores, there are strict safety rules in place that must be followed in line with Government guidance.
Lidl is asking customers to shop alone if possible and to stay two metres from other people in store in line with social distancing guidelines.
Customers are also being asked to shop when the stores tend to be less busy to help prevent queues building up outside.
The store tends to be busiest in the morning between 8am to 11am and quietest from 2pm onwards.
The website said: &ldquoOf course some stores will slightly vary, and make sure you check your local store opening hours too.&rdquo
New Website Connects Shoppers with Perishable Foods at a Discount - Recipes
How much is shipping?
Shipping will be calculated when you start checking out. Orders over $150 qualify for free shipping in the lower 48 state*.
*Orders over $150 qualify for free ground shipping.
How will my order arrive?
What's the minimum order?
$75.00 is the minimum order.
Can I cancel my order once I have placed it?
Why can’t I apply two promotions?
Only one promotion at a time is applicable to your order. Promotions are ONLY offered on products and exclude Crescent Foods Gift Card.
Terms & Conditions: Promotions, sales and discount codes?
Promotions, sales and discount codes are not valid on and can not be applied to pervious purchases. Offers are valid while supplies last. Promotions, sales and discount codes are subject to specific dates. Crescent Foods reserves the right to cancel offers at any time in its sole discretion. All promotions and discount codes have a one-time use per customer.
What shipping provider do you use?
We ship via FedEx. At times your order can be shipped via UPS.
What if some of the items I want to purchase are out of stock?
Seasonality and weather take part in the way we farm, which affects what items are available from time to time. If you find an item that is out of stock, please click ‘Notify Me When Available.’ When we add more inventory to this particular item, you will receive an email reminder that this item is now available.
Can you ship to my post office box?
We cannot ship to P.O. Boxes. Please make sure you verify that the shipping address is correct and can be delivered to. If you have special instructions, please add them in the comment section when you checkout.
When can I expect my order?
Due to the perishable nature of our products, we ship Monday through Friday. We now deliver on Saturday with FedEx Home Delivery Service.
We try to process every order within 2 to 5 business days, if not sooner. You will get an email with tracking information as soon as your order leaves our facility.
How is my order kept cold during the shipping process?
Each box shipped from our facility contains an insulated cooler, packed with dry ice to keep it cold.
Will my order be shipped frozen?
Our products are frozen prior to being shipped. This ensures the meat arrives at your home at a safe temperature.
What if my order is partially thawed upon receipt?
It is possible that a portion of your order may not arrive completely frozen, especially when the weather is very warm. We suggest consuming any beef within 7 days and any poultry within 3 days. If any of your order is warm to the touch, we suggest discarding that portion and giving us a call. Use a food thermometer to measures the internal temperature of raw meat and poultry. Raw meat and poultry should measure at 40 degrees Fahrenheit to ensure food is safe to consume. We take food safety and shipping our products very seriously. We take as many measures as possible to ensure your order arrives in a safe condition.
How should I store the products, once they arrive?
As long as the meat is cool to touch you may cook or refreeze it with confidence.
How long will my package be in transit?
The following map will allow you to see approximately how long your package will be in transit. Please note that we allow only a maximum of 4 days for a package to be in transit.
How will I know when my order has shipped?
You will receive a confirmation email when you place your order. We will also notify you when your order has shipped and send you a tracking number for your package.
Can a product be returned?
Once the product leaves our facility, we are not able to accept returns. When dealing with a perishable product, ensuring that the cold chain was never broken is required. When it leaves our hands, we are unable to guarantee that the product is safe for resell.
How do I safe handle/dispose of dry ice?
Your safety is our priority. So, please ensure you follow our tips on properly handling Dry Ice. Please don't touch with bare hands. Leave it in the box and let it DISSOLVE in a well VENTILATED area. In addition, it shouldn't be disposed of down a drain. PLEASE KEEP AWAY FROM KIDS AND PETS!
Will my delivery arrive if I’m not home?
Yes! You will receive a shipping confirmation of what day your order will ship. If delivery times need to be changed, you can do so by following the link in the confirmation email.
What is your delivery area?
We ship to the 48 contiguous states in the USA. We hope to expand our delivery area in the future.
Check out These Money-Saving Alternatives to Costco and Sam&rsquos Club
When people think about bulk shopping, Costco, Sam’s Club, and BJ’s usually come to mind. They are, after all, the leaders of the pack.
But what if we told you that warehouse clubs aren’t the only retailers that reward bulk buying? And, more importantly, would you be willing to stray from your favorite club if it meant saving a few extra bucks?
When it comes to products like toilet paper, non-perishable food items, and cleaning supplies, it’s no secret that buying in bulk can save you money. As consumer savings expert Andrea Woroch recently explained to CNBC, this is mainly because 𠇋uying larger quantities typically means a better price per unit.” But, it’s possible for bulk shoppers to save even more money simply by looking outside the box (pun intended) and hitting the internet—no membership required.
WATCH: 5 Items You Should Buy in Bulk
While WebstaurantStore.com is geared toward supplying restaurants, it also sells plenty of products ordinary people use in their homes. As CNBC points out, you can find cleaning supplies, paper towels, and cooking oils, all in bulk, and often for a deal.
CleanItSupply.com offers a similar wholesale service for janitorial, restaurant, and office supplies. Here you can find bulk deals on everything from dish soap to trash bags. But keep in mind that going this route might require a little extra effort. For example, buying large amounts of household cleansers in concentrated form requires you to dilute them yourself.
No matter where you get your bulk shopping fix, just remember to check the price per unit and price compare to make sure you’re actually getting a good deal.
How to Score Big When Grocery Shopping at Big Lots
Big Lots is a discount retailer specializing in closeouts and overstocks from other chains. With more than 14,000 locations across 47 states in the United States, each store is stocked with items for the kitchen, bath, home and more. But did you know that they also offer a section of grocery items? That’s right the Big Lots food section has a variety of dry groceries, and some stores additionally offer a refrigerated and frozen section, depending on the location. For those cost-conscious grocery shoppers, Big Lots offers name brand food items and specialty pantry staples for the right price. Here are a few reasons to add Big Lots as a stop in your weekly shopping rotation, along with a few things to know before you go.
Big-name brands: While the food selection at many Big Lots stores is limited to canned and dried, non-perishable items, many of these are name-brand items. However, because the business model of the chain is all about purchasing closeouts and passing the savings onto customers, this means that inventory is based on availability. Once something is out of stock, they may not get it back in. That said, you’re can score major savings on some of your favorite staples.
Customer loyalty wins: Looking for a customer loyalty program that pays? The one at Big Lots could be for you. In signing up for Big Lots’ program, you will earn a five dollar voucher every three purchases you make at the store. Also, there are store-wide sales and birthday promotions that members can take advantage of while doing their food shopping.
New-to-you brands: The grocery aisles offer a selection of foods from around the world. From Italian olive oil to French truffle spread, you can find items with flavor profiles that you might not find at your standard supermarket. These specialty foods are deeply discounted and offer the perfect opportunity to try something new in your dinner routine.
Price match for the win: See an item being sold at a lower cost elsewhere? Just let a Big Lots staffer know, and they will match the price. As long as the competing store has a brick-and-mortar location (online retailers do not apply here), Big Lots will price-match for their food items that you find cheaper at another store.
Keep an eye on expiration dates: Since this is a closeout store, make sure to take a look at the expiration dates on all food items. Much of the time you have plenty of time to use what you buy, but this is something essential to keep in mind all the same. Some shelf-stable foods may have been sitting on warehouse shelves or in other stores for a while before making their way to your local Big Lots.
Interested in stopping by your local Big Lots for some grocery shopping savings? Be sure to check out their most recent circular to keep up with store sales and promotions.
What You Need to Know About Supply Chain Management for Perishable Foods
Optimizing your supply chain for speed and efficiency is a challenge on its own. But when you're selling food with an expiration date, it gets a lot more complicated.
In this episode of Shopify Masters, you’ll learn from an entrepreneur who has learned how to wrangle multiple vendors and suppliers together in a timely fashion to run his perishable food-based supply chain.
Cameron Sheldrake is the founder of Off The Cob Chips: tortilla chips made with real sweet corn.
Tune in to learn
- The rule of thumb to help you prepare for delays in your supply chain
- The requirements to label your product as organic
- Why you should encourage comments rather than likes on Facebook
Listen to Shopify Masters below…
Download this episode on Google Play, iTunes or here!
Just know your lead times for everything and know where there could be delays.
- Store: Off the Cob Chips
- Social Profiles: Facebook, Twitter,Instagram
- Recommendations: SimpleSale, MailChimp, ShippingEasy
- 30% discount using code: SHOPIFYMASTERS
Felix: Today I’m joined by Cameron Shelldrake from Off the Cob Chips. Off the Cob Chips sells tortilla chips made with real sweet corn, and was started 2012, and based out of Ithaca, New York. Welcome, Cameron.
Felix: Yeah, tell us a little bit more about, I guess, the product, and the idea behind it.
Cameron: Sure, so Off the Cob Chips are the first tortilla chips made with sweet corn, just like the corn you would boil or eat, or boil or grill, and eat right off a cob. It’s frozen, or canned, or eaten fresh. And it’s only 5% of corn. Most corn is commodity grain corn, which is hard and starch, so most chips are made out of that. We add in fresh sweet corn, and it gives them a sweeter flavor, and a lighter texture than normal chips.
Felix: Got it. And where did this idea come from for a product like this?
Cameron: Well, I was actually raised on a small farm in Ithaca, New York, where we grow sweet corn. And we, my family’s been, grown sweet corn for three generations, so every summer we’d wake up early and go out and pick it by hand, and then sell it on this road at a little road stand. And I, you know, I got tired of doing that. And when I was in college studying business I thought there’s gotta be a better thing, there’s gotta be something to do with all this sweet corn, so I developed a recipe.
I guess I should say a lot of sweet corn goes to waste. It only lasts a few days, so you’re throwing out half of the corn you grow. And that was, for something to do with that waste, and I developed this recipe. And I started thinking about, how do I turn this into a business, while I was studying. And I should say I was studying at Babson College, which is a really good school for entrepreneurship. I was learning about other entrepreneurs that had started food businesses, and I heard about co-packers which are essentially contract manufacturers. And that was news to me. I thought if I wanted to start a food company I had to build my own factory, which isn’t the case at all. There’s plenty of manufacturers out there who can do it for you.
Felix: You learned that there are these co-packers out there. Does it make sense for a business of any stage to start with a co-pack, or does it make sense more at a certain size of business?
Cameron: That’s a good question, and it really depends what kind of food product you’re looking at, because smaller co-packers that may be a fit for startups, and then there’s larger co-packers, which are focused on more established businesses. But I started talking to them before I really had a business. I just had that concept. And I convinced them to make a test batch for me. And I sent the materials there, and they ran this batch of chips. And they tasted great. And I took that back to Babson College first and started sharing it around, and talking about, you know, how do you actually take this from just a product to a company, which is a whole marketing thing, and labeling. There was a big learning curve there, but I don’t think going to the co-packer was the hard part. If you have a good idea, a co-packer will work with you to develop it. That’s what they’re in the business of.
Felix: Got it. Now, how did you find your co-packer? Did you have to go through a list of co-packers and then evaluate which one will be best for you in your business?
Cameron: You know, I think they were the only ones that got back to me.
Cameron: They may have even been the first ones that I reached out to. They were the closest one to me. And it actually worked out pretty well. I’m with them currently. I should say we didn’t say with them for the full four years. We jumped around to a few other factories, and then we’re actually back at the one we started with.
Felix: Got it. Now, nowadays when you, if you were to give advice for someone out there that is looking to go the co-packer route, how would you recommend they evaluate the co-packer? What should they be looking out for to determine if it would be a good fit for their business?
Cameron: I think you really want to make sure that you get along with the people running the company, the culture of the management team. Because you’re gonna have to be communicating with these people frequently, and if you’re a very small company still trying to figure things out, and they’re a large corporation with different departments, and stuff, it’s gonna be really difficult to communicate with them. But if they’re a small, family run operation, and you can just call them up and have a phone call, and you don’t have to go back and forth with all this emails to different departments, it’s a lot easier.
[inaudible 00:06:25], actually our second and third co-packers went bankrupt. They got bought out. The second one that went bankrupt got bought out by a larger company. It was a third-generation family run business, and it got bought out by this big company, and everything started going downhill. And yeah, we just didn’t really agree on a lot of things. They were really big money, and they were just looking for products that they could, you know, take to a huge level really quickly with a lot of money behind them. And I didn’t have a lot of money behind me, so it wasn’t really a good fit, so things kind of fell through with them. But with a smaller, family-run business that deals with a lot more companies …
That’s the other thing you want to look at, how many companies does this co-packer work with? Do they have a few clients that are huge? Or do they have a lot of clients that are smaller? Obviously you want to look for one that has more smaller clients if you are just starting out. And then you want to look, also look for a company that’s willing to grow with you. And that was a big thing with this company. When I first started with them, they thought they had a little capacity to grow, then one of their other customers started taking off, and they didn’t have any more capacity, so that’s why I had to go somewhere else. Then that company got sold. I was able to go back and work with this original co-packer. And it’s been great since then.
Felix: Now once you have decided on a co-packer, what kind of, I guess, deal terms do you need to work out when someone is sitting down and negotiating a deal, a contract with the co-packer? What do you recommend they pay attention to?
Cameron: Well, for me it’s been, it’s all really a word of mouth contract. We don’t have any sort of written agreement with these guys. It’s, sometimes you’ll get assigned non-disclosure, non-compete agreement, which just means that they’re not gonna share your recipe with your competitors, or go market your recipe under their own brand. But that’s not gonna stop a co-packer from doing that if they want to. I’ve had that happen to me in the past. But, yeah, I don’t have a contract. Your contract is the purchase order. You send them an order, and then they make it for you.
Cameron: Until you really get to a large scale, that doesn’t really become relevant. I mean, we have contracts with our suppliers for ingredients, and, but we, again, we just, really just started doing that, and we have been in business for over four years. At first you really, it’s all word of mouth, and it’s … They have to trust that you’re gonna be able to sell this product, that they believe in you. There’s a certain measure of confidence that they have to express, or else it’s not gonna go anywhere.
Felix: Right, it makes sense. Now, so once you have the contract, or not contract, but I guess in your case a handshake agreement in place, you have the purchase order with them, how do you work with them? Do you just give them your ingredients, and then, I guess your recipe, and then your suppliers send them your ingredients? Like, how does the actual day-to-day interaction work with these co-packers?
Cameron: That’s a good question. It’s different with different co-packers. Some want to supply different materials, like, for instance, boxes. Or some want you to supply your own boxes. It’s pretty common that packaging, the actual bags, it comes on a roll, so it’s called film. That is supplied by you. That’s pretty common. Ingredients, it depends. Some ingredients, the supplier, the co-packer will supply. Some, you’ll supply. Depending on these things, you’ll have to deal with shipping various materials to your co-packer, which is a little difficult to get the best rate, to figure it all out, logistics-wise, you know, sending like one pallet. But as you grow, and you get economies of scale, it starts to become more affordable. But I spend a lot of my time doing logistics, shipping stuff the factory, and shipping stuff out of the factory.
Felix: Yeah, and then one of the most frustrating things, or one of the things that I hear a lot of entrepreneurs say is super-frustrating is these kind of delays in the supply chain, because you have so many companies involved. You have your co-packer, you have your suppliers that providing the ingredients. How do you manage the logistics? Because you don’t want, the last thing you want is the co-packer ready to take on work, but then one of the ingredients is not ready to come in, and then all of a sudden there is a delay for everybody. Any tips that you’ve picked up along the way on how to manage logistics like this when there are multiple companies involved?
Cameron: Just know your lead-times for everything. And know where there could be delays. If you’re buying anything from overseas, expect delays. And plan based on that. That’s a real important issue in the food business. Especially when you’re dealing with different ingredients that have different shelf-lives. You know, when they’re gonna expire, you have to use them by a certain point, so you’re not only managing the raw materials, but then you’re managing your finished-goods inventory as well. Yeah, really it’s just know your lead times, and plan everything out in advance the best you can. And obviously don’t be a hoarder, so when you get that order you have to say, “Look, I’m gonna need three weeks to get it to you.” Most of the time that’s fine. But you have to know if it’s gonna take three weeks, or if it’s gonna be six weeks, because that makes a big difference.
Felix: Now when you, you mentioned that you need to recognize that there may still be delays even though you know your lead times. Do you have a rule of thumb that you follow in terms of how much you overestimate in terms of lead times? You double what they give you? How do you figure it out?
Cameron: I have a two week lead time with my co-packer. I place an order with them, and it takes them two weeks to make it, or less. But they also have to have all the ingredients. Now, most of the ingredients take less than two weeks. All of the ingredients, all the supplies should take less than two weeks to get there. We kind of have an adjusted time model. In the past we’ve had to stockpile different ingredients and buy them in large quantities. And if you have the money to do that, and you can, it’s a lot [inaudible 00:13:36]. But yeah, it really depends on what kind of product you’re selling and where your crops are.
Felix: Got it, so now that you have the co-packer ready to go, and you have the product made, you say you brought it back to the school and then realized you have all of this great product, but now you actually have to turn it into a business, get people to try and buy it. What was the next step once you got the initial order from the co-packers?
Cameron: Well, before I placed the initial order with a co-packer, I had already … Well, not the initial order. The initial order was just a few bags to taste and to share with people. But after that, I took those bags, and I actually, well I did a [inaudible 00:14:24] and then I got a little bit of funding. I won from Babson College their entrepreneurship competition that they held every year. And then I actually took those same samples, and I went to Whole Foods. And I sat there with one of the buyers in Boston, still a senior in college. And they loved the concept, they loved the taste, my story being a sweet corn farmer. They expressed support.
They said, “You get this to market, and we’ll put it on the shelves,” basically. I guess the turning point, I was like, [inaudible 00:15:01] I needed to invest in packaging, figure out how to do all these things, nutrition facts, labeling, what do I want the package to look like? I had to do all that. And then, before I started selling it. But Whole Foods already said that they wanted it, so I kind of knew that I was gonna get a chance to get it on the shelves. But it took me a long time. It took me about a year from that point to actually get it on the shelves at Whole Foods.
Felix: And how did you get it, I guess, in front of Whole Foods? Because you didn’t have a company. You didn’t have a product yet. You just had your story, which was convincing enough for them to say, “Yes, we’ll take it once you’re ready.” But how did you get in front of them in the first place?
Cameron: Yeah, that’s a good question. Whole Foods gets thousands of products sent to them, and requests from meetings, so it’s really hard to get space. I was lucky enough to get this connection through Babson. It’s a connection called Youth Trade. And it was a partnership [inaudible 00:16:08] and the Youth Empowerment, they basically were trying to create jobs for young people by finding young people that had companies with potential to grow, and connecting them to companies that wanted to support this idea of conscious … This whole triple bottom line … It was, there was a lot of successful companies that were in this youth trade. There was only 20 or 30 companies, and so we all got to go meet with Whole Foods individually, and they kind of helped us learn the industry and get started.
Felix: Wow, that’s amazing. Even before then you mentioned that you had to learn about labeling, and packaging, nutritional facts, that are things that I think non-food products, non-food entrepreneurs don’t have to go through. It sounds like another step along the way that you had to take. When you had to do the labeling and packaging, did the co-packers help with that at all? Or did you have to go somewhere else to have that done?
Cameron: At first, no, they didn’t. Later on, I had a co-packer that did help. They said, “This is okay, you can make it,” ’cause we redesigned our packaging, and they gave us the go-ahead. And it turns out that it wasn’t really, we shouldn’t have really said what we said on the packaging. Because basically on the back we said, in our story we describe our ingredients. And we say, “We use organic corn.” But you’re not allowed to say, “organic,” anywhere on the package, unless you have a certification, so they were kind of wrong by telling us that we could say it without having this certification.
And it was a huge mistake, and we had to physically put stickers over this word on thousands of bags. Yeah, finding someone who is an expert to review your packaging before you invest and get it printed is a really good idea. And that’s a mistake I think a lot of entrepreneurs make, just thinking that they can figure it out themselves. It’s always changing. There’s new laws, new labeling requirements. Yeah, if I talked to an expert about that, it’s worth it.
Felix: Did you end up getting the certification to label your products as organic?
Cameron: No, we couldn’t. The thing is, the sweet corn is not organic. It’s organic grain corn, but sweet corn is not organic, that we add in.
Felix: Oh, it’s just in your story itself, that it said that … That you weren’t specifically talking about the product, you were just stalking about in your story.
Cameron: Yeah, we were like, “We use the highest quality ingredients, like organic grain corn,” [inaudible 00:19:06] below the nutrition facts, but you’re not allowed to do that. Well, I should say it’s not against the law, but UNFI, the largest natural food distributor, said they won’t take it unless we cover it up, so we have to sticker each bag for them until we reprint, so we’re almost, we’re gonna be reprinting here pretty soon, so we shouldn’t have to sticker again. But it’s been a real pain in the butt.
Felix: Got it. The nutritional facts, now. What’s that process? How do you get nutritional facts for your food-based product?
Cameron: That’s something that the co-packer should create for you, because it’s their lives. If they produce something that’s labeled inaccurately in terms of nutrition facts, and any other sort of certification. So they want to make sure that it’s labeled correctly, but they’re not always the best experts.
Felix: I see, so once you had all the labeling, the packaging, you had the product ready to go, what next? How did you actually get people to start buying the product?
Cameron: We had almost every, we haven’t talked about distributors yet, but Whole Foods introduced me to a distributor who would … Once I had that, which was … I, it hit the shelves. And I graduated college. I was living in Boston. I just went around to Whole Foods, and set up sampling events, and gave out chips in the store. And talked to people about my product. And tried to get people to buy it. And it was way harder than I thought it was gonna be. My product was too expensive. I was charging $4.39 for a 4-ounce bag. And I thought, “Oh, people will pay more because it’s a high-quality chip.” Not even at Whole Foods. You have to … Your price has to be close to your competitors for people to even consider buying it. You can’t expect people to pay more for something that’s a new product. You really can’t.
Felix: Now I want to talk really quick about the sampling events. Once you had this deal with Whole Foods already, was it pretty easy to just walk into any Whole Foods and set up a sampling even with that store? How did you go about arranging that?
Cameron: Well, in the beginning it was pretty easy because they were all really psyched about this … Entrepreneurs, you know, I was only 22 at the time, so I was pretty charged. I’d come into the store and just be vomiting corn passion all over everyone. And maybe I’d sell a case. You know? I’d be there for a couple hour and sell a case. I wasn’t even paying for the gas to drive to the store. I was losing money quick. I did that for like, I don’t know, six months and ran out of money, and had to move back home to upstate New York. But yeah, it was easy to get the demo set up, it’s a lot harder to sell the chips. On the weekends it’s busy, so you want to go there during the weekends, but then there’s other brands that are competing with the same spot, so you have to schedule it a month in advance. And then you have to call the store and make sure that they order the product on time. And then just be there and not be shy, and get people to try it, which seems like it would be easy, but sometimes people aren’t hungry when they’re walking through the grocery store.
Felix: What have learned about that? How have you gotten better at getting people to try brand-new products.
Cameron: I think a lot of it is just … A lot of it is sales. You just have to be bold, you know? Sell your product to people, don’t shy away. And then be able to read people. You can tell if someone is shy, or if someone is not interested, but you really have to just be able to judge, is this person potentially gonna buy it or not, so you don’t waste all your time. But then when you see someone who is potentially a buyer, you sell like Hell. But really it was about, it wasn’t about just learning how to sell. It was about learning how to develop the product. And getting feedback. Learning, okay, the price is too high. Okay, maybe it could use a little more salt. Or, the packaging isn’t working. We learned all those things, we went back to the drawing board. Changed the packaging. [inaudible 00:24:09], you know, we sell hundreds of bags in a few hours.
Felix: Wow, so talk to us a little bit more about this. Let’s start with the pricing. The four or so dollars for the four-ounce bag. Did Whole Foods at any point say, “Hey, this is much more expensive. We don’t think that this will move off the shelves,”? Did they give you any feedback on that?
Cameron: Oh yeah. I mean, Whole Foods knew it. The customers knew it. The distributor was the problem. Once you set your pricing with a distributor, it’s really hard to lower it. It’s a lot easier to raise it, so you’re better to start lower and raise it if you have to. I tried to lower my price several times, and they just didn’t pass through the price reduction. It’s really difficult to say, “Okay, my product’s not selling because it’s too expensive. I need you to trust me and just lower your price, make less money on it, because you’re gonna sell more volume.” They’re like, “We don’t really think that that’s why it’s not selling.” We’re selling now for $2.99 for a four-oz bag, and like I said, we can sell a hundred bags at a demo. Where when we first started at $4.39, you know, we could sell like 12 bags, maybe 24.
Felix: How did you end up convincing the distributor to trust you and lower the price?
Cameron: Well, it just took time, really. It’s about Whole Foods has a schedule, and they don’t make changes instantly. It happens like once a year. We lowered it, you know, the price still isn’t right there. It’s still like $3.99. And we’re only in one Whole Foods now. They all stopped ordering because it wasn’t selling. And now I’m trying to get it back in there at $2.99 a bag, but it’s difficult. If it’s not a success at first, they don’t really want to give you a second chance.
Felix: Got it. Now, the packaging, you mentioned that you changed that too, and it had a big impact. What was the packaging like prior to the change? What change did you make to improve the, I guess, conversion?
Cameron: Yeah, so the packaging was a photo of my farm, like, this corn field. And then there was superimposed over it was this hand-drawn corn cob that was rainbow-color. And I had commissioned this artist to do it. And the test was blue and orange, and it was really hard to read. And then there was chips coming up out of the bottom, so you could kind of tell it was chips, but it was like, “What is going on?” There was way too much going on. We changed it when my girlfriend started helping out with the business. She went to school for fashion design, and she just has a really good design sense. And we got this idea to make a … You know, like a checkered-blanket sort of pattern. It’s like, bright green, and white checks with a big yellow corn cob in the middle. And it’s really catching, it catches your eye off the shelf. A lot more than other chips.
Felix: A picnic tablecloth, almost.
Cameron: Yeah, so it’s kind of like, you know, summertime, picnic, corn on the cob. We started to think more about how do you develop a brand that makes sense? The packaging has to relate to what the product is somehow, and just having a picture of a cornfield, it wasn’t enough.
Felix: Right, so once you were … I want to kind of get the timeline down, because you not only were selling into Whole Foods, or working through Whole Foods. You also had a Kickstarter campaign, and also had an appearance on Shark Tank. Talk to us through, well talk, I guess, about the Shark Tank experience first. You came in, I think, looking for $100 thousand for 15%. Didn’t end up leaving with a deal, but talk to us about the experience. What was it like to get on the show like that?
Cameron: It was so intense. I was not expecting it to be so fast. They are all shouting questions at you simultaneously, and they’re all really smart. It’s almost hard to process everything at once. And then to decide who do you respond to. I just wasn’t ready for that part of it. Kind of just a deer in the headlights, but to prepare for it just know everything about your business and your numbers, because they really do grill you. You don’t see it when you’re watching the show, but there’s a lot of really tough questions that they ask you about your business, and your numbers. And they want to make sure you know how you’re spending your business’ money, and what’s really going on.
Yeah, I was there for 45 minutes filming, and they edited it down to like three minutes, so there’s a lot that you don’t see. Yeah, they were intense. They were fun. They had really big egos. And they were nice. I liked, I really liked Mark and Damon. They seemed really down to earth, and, like, they really just wanted to give me some positive feedback. And then Mr. Wonderful was just way more rude than I expected. He was on his phone texting. He wasn’t even listening to me. He told me, you know, he misunderstood the number of years I had been in business, and how much money we made. Like, well you weren’t listening, so don’t be rude to me.
Felix: Leaving the tank, any lessons? You said that Mark gave you some … Wanted to share a little bit about his business experience, and share that with you. Any things that you took away from that experience that you decided to implement into your business immediately?
Cameron: Well the packaging. Lori [Phonetic 00:30:28] gave us some really good feedback on our packaging, so we went back and we did another revision to our packaging. She said, “The word ‘sweet corn’ isn’t big enough. You need to make it bigger.” So we took that advice and it’s a lot easier to read the word sweet corn now from a distance, and it makes it easier for people to find our product in a crowded space. That was definitely one thing, and then Mark’s just general words of encouragement really went a long way. He basically just said, “You’re hustling. Keep at it. You just have to keep doing that for a lot longer and you’re gonna be successful, because this is good stuff.”
Felix: That must have been awesome to hear after the grilling. Now, what was the impact of the traffic or the sales, if you remember, after the show aired?
Cameron: Well, it was huge. I don’t know exactly how many visitors we had, but we had doubled our sales. Leading up to that point we had sold like $40,000 worth of chips, and we doubled sales within a month. Mostly from online orders. It was really overwhelming, the response we got. I wasn’t expecting that much. And then the next month we did it again. It was really overwhelming. We couldn’t keep up with it. We literally didn’t have enough capital. We couldn’t finance another production. We had to wait a little while. We had to wait ’till we got some checks in the mail so we could buy ingredients, so we could make another batch of chips. We ended up having to make a lot of these people that ordered after Shark Tank, we made them wait for like a month, and they were really unhappy. You know? We had a lot of people cancel their orders. We ended up giving everyone 10% off, just because we had to make them wait.
Felix: Now, you also mentioned one of the keys to your marketing is through email marketing. Tell us a little more about that. What is your email marketing strategy for your business?
Cameron: We like to send out really nice photos, recipes … For holidays we’ll do a photo shoot with our product and a recipe. Some way you can share it that’s some kind of seasonal … You know, just a sale. Usually when we do an email blast, we do like a 20 to 30% off sale, just because people love sales. And that works really well for us. You know, because we have a large list of customers that have bought this over the years. And it’s a little more expensive than your normal chips, so it might be something that you buy and then you don’t have it for a while. But then when the sale comes along, you buy it again. Absolutely, sales in emails.
And then beyond that we have found that the type of sale matters. If you say, “Use this discount code to get 30% off,” it is nowhere near as effective as if you actually have $100 strike through in red, and then below it $70. There’s an app that you can use to do that, and we’ve started using it every time, because it works way better than the discount code. It’s called Simple Sale, and I would definitely recommend that.
Felix: You’re saying that rather than just saying 20% off, tell them the exact dollar amount that they’re saving, and compare it to how much they would have paid without the sale?
Cameron: No, no. I’m saying instead of just using a code. They go to your website, the product says $100, and then they checkout, and then they enter a code, and then they get to see that it’s $70, not $100. You want them to see that it’s $70 right when they go to your website and they see the product.
Felix: Got it, so you want it to be front-and-center.
Cameron: Yeah, you want to make sure the actual dollar value on your website store changes when you do a sale.
Felix: Got it, because you don’t want them, you don’t want to have to wait until they get all the way to the end before they see it, because who knows, they might have dropped off by then because they don’t see that sale that they came for. Makes sense.
Felix: Also you mentioned that you don’t just send these promotional emails, you also send them emails with useful content, like recipes, photos. How did you know to create these kind of emails, and how did you know what kind of content to put in them?
Cameron: Good question. We spent a lot of time trying to develop stuff. I mean, we’re always looking for recipes to pair our chips with. It’s really anything that’s happening in the business that we think these customers are gonna care about. Like, we just got in the Whole Foods in California, and a bunch of other stores, so we sent an email blast to all the customers that have bought the chips that live in that region. And we’re like, “Hey, we’re now available in these stores. Check us out. Take a photo of the chips and enter to win a free case.” And giveaways, that’s a big thing. Not necessarily with email marketing, but more on, like, Facebook and Instagram. Giveaways are pretty successful.
Felix: And what do you include in these giveaways? What do they have to … Well you mentioned that you can win a free case of the chips. What do they have to do to enter these giveaways, usually?
Cameron: Usually it’s just like, “Like this status and comment with,” something like, “Comment with what you’re gonna do over this thanksgiving weekend.” Or, “Tag your Valentine.” Or something to get them engaged and write, because if they write a comment on it on Facebook, it actually makes it way more viral than if they just like it. Yeah, anything. It’s usually specific to a holiday, or something. And then sometimes we’ll do it for no reason, just giveaway. Like, “We’ve got some extra inventory we’ve gotta get rid of, let’s do a big giveaway.” And it just gets people talking about it on social media. I mean, you can’t rely on it, but from time to time it’s a good way to keep your customers, keep your brand on your customers’ mind.
Felix: And jumping back real quick to email marketing, how often are you sending these emails out to your customers?
Cameron: That’s a good question. Probably about once a month. You don’t want to bother them too much, but you have a … That’s for a reason. They want to receive your content. And you don’t want to abuse it, but it’s a really useful tool if you use it right. And we just started doing this less than a year ago, and I wish we had been doing it from the start.
Felix: And you mentioned Simple Sale as one of the apps that you use. Any other favorite tools, or apps that you use? Either on Shopify, or outside of Shopify, to help you run the business?
Cameron: Yeah, we use Mail Chimp for the email blasts. And we use, well, Mail Chip basically is just a easy way to keep a large number of emails organized, and then to send them marketing campaigns. I think they limit your account to like 2,000 emails. But it’s free up to 2,000 emails, so it’s a pretty useful too. And then for order fulfillment, we like to use Shipping Easy. And I know Shopify does fulfillment now, but we’ve been using Shipping Easy since before Shopify did fulfillment, and it’s just a really useful tool for taking your order, and then turning it into a label, buying postage. And it makes it really easy to see what the cheapest postage is, be it USPS Priority Mail, or USPS Parcel Post, or UPS Ground. And you can just click through, and if you have a lot of orders, it makes it really easy to stay organized and managed your day-to-day shipping.
And then we also like to use Amazon. Fulfillment by Amazon, we keep a lot of our inventory in Amazon’s warehouses, and we sell it on amazon.com. But then we can also go into their back-end. And say we get an order to California. Well, it’s really expensive to ship a case of chips from upstate New York to California. It will cost 20, $30. I go on Amazon, and I can send it from their warehouse. So having a fulfillment system outside of just you shipping it yourself, was really crucial for us.
Felix: You’re using fulfillment by Amazon for fulfillment, even for sales outside of Amazon.
Cameron: Yeah, for select sales, so sales that are expensive for us to ship.
Felix: Makes sense. Any other apps or tools that you use?
Cameron: I think that’s … That’s pretty much it.
Felix: Very cool.
Cameron: Yeah, we’re not too high-tech. I run everything on Excel.
Felix: Yeah, I can’t imagine what that spreadsheet looks like. Thank you so much for your time, Cameron. So offthecobchips.com is the website. What do you have planned for the future? Where do you want to see the business be this time next year?
Cameron: Well, we would hope to still be in all the stores we’re in now and be selling really well, and maybe have a second flavor there, too. And probably be in some, a lot more stores, and in new areas.
Felix: Awesome. Thank you so much, again, for your time, Cameron.
Cameron: Thank you, Felix.
Felix: Here’s a sneak-peek of what’s in store for the next Shopify Masters episode.
Speaker 3: It is actually a great business, because you’re making 97-point-something percent per sale.
Felix: Thanks for listening to Shopify Masters, the eCommerce marketing podcast for ambitious entrepreneurs. To start your store today, visit shopify.com/masters to claim your extended 30 day free trial.
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About the author
Felix Thea is the host of the Shopify Masters podcast, the ecommerce marketing podcast for ambitious entrepreneurs. Got something to share with Shopify Masters listeners? You can submit your story for consideration.
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Gourmetfoodstore Coupon Codes
There are several different flat shipping rates that are dependent on the amount of the order and the type of shipping selected. Orders under $50 are shipped for slightly higher rates than orders of at least $50. Ground shipping is the most economical option. Non-perishable items can also be shipped by 2nd Day and Standard Overnight methods. Perishable items will automatically be shipped via Overnight Service, and Saturday Delivery is available for an additional fee.
What Is the Gourmet Food Store Return Policy?
In general, unopened non-perishable items can be returned. In order to get your money back or exchange for another item, you have to call the company within 24 hours of receiving your order. Returns are subject to a $5 or 20% restocking fee, whichever is greater.
How Do You Contact Gourmet Food Store?
To contact Gourmet Food Store, call (877) 220-4181, email [email protected] or use the online form on the Customer Service page.
About Gourmet Food Store
Gourmet Food Store is an exclusively online store supplying customers with a variety of food items. Much of the selection features high-end products from around the world, including truffles, gourmet cheese, fine olive oils and vinegars, caviar, smoked seafood, foie gras and pate. The company also sells wagyu beef, venison, cured meats and a variety of prized cuts of meat. The site also features recipes and a blog, so there's never a shortage of new things to try. Whether you're a foodie or just dipping your toe into the waters of the kitchen, Gourmet Food Store has a variety of offerings for you.
Natural Grocers Redesigns Website to Help Shoppers Take Control of Their Health
Natural Grocers is making its online experience more personalized and convenient with a fully redesigned website that's both desktop- and mobile-friendly.
Offering a cleaner, more streamlined experience, the new site has an improved page speed and enhanced layouts, faster and more responsible page load times for different devices, and simplified navigation to help visitors easily locate stores, favorite recipes, articles or sales. It also employs a centralized content management system and allows for the integration of additional applications, providing a foundation for future growth and development.
Additional features include:
- Product standards – Customers can easily access the grocer's meat, dairy and other product standards, including explanations of what Natural Grocers won't sell and why
- Product finder – The site lets shoppers seamlessly search for products carried in any Natural Grocers store
- Recipe finder – Customers can find recipes suited for any healthy lifestyle, dietary restriction or special diet
- Store locator – The tool allows shoppers to easily get directions to their nearest Natural Grocers store
- Nutrition Center – Shoppers can find nutrition education tips, recipes, a nutrition library, an event finder and access to Nutritional Health Coaches
- Deals – This section provides access to rewards, deals, discounts on organic produce and the company's monthly Hot Deals
"Since 1955, it has been our mission to empower our customers to take control of their health. Above all, our new website aims to connect Natural Grocers customers to vital nutrition education and resources in the ways that are most relevant to them," said Kemper Isely, Natural Grocer's co-president.
He added: "We recognize today's consumers want to know the story behind the products they buy, and we have a powerful and unique story to tell. The new and improved website showcases why we're different, telling the good4u Natural Grocers story through the eyes of family members, customers and vendors. The new website also describes the company's standards and purpose in an informative and entertaining format."
One of the country's top grocers for natural and organic products, Lakewood, Colo.-based Natural Grocers employs more than 3,500 employees and operates 148 stores in 19 states.
Storm Season is Upon Us – Both Commissaries and Military Exchanges are Here to Help You Prepare
Hurricane Season runs from June 1 to November 30 and Tornado Season is April to July. Each year hurricanes and tornados wreak havoc across the country. For many military families it may be the first time you have lived in an area affected by these storms. It is important to be prepared with emergency supplies. Both your local commissaries and military exchanges are prepared to help you.
Service members and their families can plan for that disruption by using their commissary benefit to purchase emergency supplies, said Army Command Sgt. Maj. Tomeka N. O’Neal, the Defense Commissary Agency’s senior enlisted advisor to the DeCA director.
“When the storm comes and all of a sudden you have no electricity, or you cannot get to the grocery store, which may also be closed – what’s your plan?” O’Neal said. “Before a bad day gets even worse, think ahead and save money as you use your commissary to help prepare for that emergency event.”
This year is scheduled to be a more average season but 2019 saw around 1500 tornadoes, one of the most active seasons on record and 18 named storms with six becoming hurricanes according to the National Oceanic and Atmospheric Administration (NOAA). Tornadoes often occur with little time to prepare and although you have more notice with a hurricane, long lines and last minute rushes to purchase emergency supplies can leave you without what you need.
The Defense Commissary Agency (DeCA) is offering a severe weather promotional package from April through October 31. The package includes discounts on these items: beef jerky and other assorted meat snacks, soup and chili mixes, canned goods, powdered milk, cereals, batteries, airtight bags, weather-ready flashlights, tape (all-weather, heavy-duty shipping and duct), first aid kits, lighters, matches, lanterns, candles, hand sanitizer and anti-bacterial wipes. Specific items may vary from store to store.
“Throughout the year we advise our customers to be ready for any emergency, natural or manmade,” O’Neal said. “Even with the COVID-19 outbreak, we still want our customers to be prepared. However, regardless of the situation, we recommend that they calmly purchase what they need and avoid any panic buying to ensure products are available for others in their communities.”
The Army & Air Force Exchange Service (AAFES) also has a plan to support military shoppers during storm season. During the 2019 storm season AAFES shipped almost 150,000 emergency supplies to stores up and down the East coast for Hurricane Dorian allowing stores to stay open. “The Exchange is all in to serve, especially during disasters,” said Air Force Chief Master Sgt. Luis Reyes, the Exchange’s senior enlisted advisor. “Should our stores be affected by a hurricane, we have internal processes in place and the experience to ensure water, batteries, flashlights, generators and other critical supplies are pushed to areas they are most needed.”
There is an Exchange Disaster Support Group (DSG) which reviews plans and guidance before each storm season. If a storm hits, mobile field exchanges (MFEs) are ready to deploy to support military first responders. Each MFE is a 53-foot trailer with emergency supplies, toiletries, snacks and drinks. “No other retailer does what the Exchange does,” Reyes said. “The Exchange stands ready to provide a ray of sunshine in the wake of a natural disaster and bring a bit of comfort and normalcy to an otherwise dire situation.”
Suggested Supplies for an Emergency Kit
Includes recommendations both for an evacuation or remaining at home. When preparing, plan for a three-day supply for evacuation and two-weeks if you are remaining at home. Think in terms of no running water or electricity.
- Water – at least one gallon daily, per person (three-day supply for evacuation, two-week supply for home)
- Nonperishable foods – canned meats, fruits, vegetables, dried fruits, nuts, raisins, cereal, crackers, cookies, energy bars, granola, peanut butter, and foods for infants and the elderly (three-day supply for evacuation, two-week supply for home)
- Paper goods – writing paper, paper plates, paper towels and toilet paper
- Writing utensils – pens, pencils (manual pencil sharpeners), markers
- Cooking items – pots, pans, baking sheets, cooking utensils, charcoal, a grill and a manual can opener
- First-aid kit – including bandages, medicines and prescription medications
- Cleaning materials – bleach, sanitizing spray, and hand and laundry soap
- Toiletries – personal hygiene items and moist wipes
- Pet care items – food, water, muzzle, leash, carrier, medications, medical records, and identification and immunization tags
- Lighting accessories – flashlights, batteries, candles and matches
- Battery-powered or hand-crank radio (NOAA Weather Radio, if possible)
- Duct tape, scissors
- Multipurpose tool
- Copies of personal documents (medication list and pertinent medical information, proof of address, deed/lease to home, passports, birth certificates and insurance policies)
- Cell phone with chargers
- Family and emergency contact information
- Extra cash
- Emergency blanket
- Maps of the area
- Blankets or sleeping bags
Marguerite Cleveland is a freelance writer who specializes in human interest and travel stories. She is a military brat, a veteran and now a military spouse. Her military experience is vast as the daughter of a Navy man who served as an enlisted sailor and then Naval Officer. She served as an enlisted soldier in the reserves and on active duty, then as an Army Officer. She currently serves as a military spouse. She lives in the Pacific Northwest with her husband and two sons. Visit her website www.PeggyWhereShouldIGo.com
Nine in 10 grocery shoppers use smartphone at the store
For U.S. food shoppers, the smartphone has joined carts, reusable bags and kiddie seats as indispensable tools at the supermarket.
Nearly nine out of 10 U.S. grocery shoppers (89%) now use a smartphone at the store, up from 67% in 2015, new research from CPG sales and marketing firm Acosta reveals. What’s more, 58% of consumers polled report being comfortable using digital and online tools to help with food shopping, compared with 42% in 2017 and 35% in 2015, according to Acosta’s “The Mobile-ization of Grocery” report, released yesterday.
Overall, the United States has more than 260 million smartphone users, the study said. Unsurprisingly, younger consumers are more apt to use a mobile device at retail, with 93% of those ages 18 to 39 saying they use a smartphone when shopping.
That also goes for the grocery store, Jacksonville, Fla.-based Acosta said. Seventy-one percent of Millennial/Gen Z customers (ages 18-39) indicate they’re comfortable using digital/online tools when grocery shopping, compared with 66% for Generation X (ages 39-55), 44% for Baby Boomers (ages 55-74) and 35% for “Silent Shoppers” (ages 75 and older).
“Smartphones have grown to become a huge part of daily life, so it’s only natural that retailers and shoppers are connecting this technology with the grocery buying experience,” Colin Stewart, executive vice president of business intelligence at Acosta, said in a statement. “We saw increased ‘mobile-ization’ numbers this year due to the COVID-19 pandemic. The shopping experience has significantly changed, and many consumers are limiting their trips to the grocery store and being as efficient as possible with their time in the store. To do this, they are looking to mobile solutions more and more.”Acosta
Indeed, this year, 34% of shoppers said they view their grocery store circular online, and 26% access the digital circular via their grocer’s mobile app. Similarly, 30% of the nine in 10 respondents who use a grocery shopping list (paper, mental or mobile) indicated they opt for a mobile list, up from 23% in 2015.
More than seven in 10 shoppers report using a grocery retailer’s app, Acosta’s report said, adding that consumers use the technology to place online orders, find products in the store and participate in loyalty programs, among other tasks.
Coupons, too, have decidely gone the digital route. According to the study, 30% of grocery shoppers redeem online/mobile coupons downloaded to their smartphone, up from 24% in 2017 and 19% in 2015. Forty-four percent redeem electronic coupons downloaded to their shopper loyalty card, versus 35% in 2017 and 28% in 2015. At the same time, redemption of coupons printed from a coupon website has declined to 26% in 2020 from 32% in 2017 and 35% in 2015.Acosta
Redemption of printed grocery coupons is down across the board, at 44% for coupons received in the mail (-9% from 2015), 35% for coupons in a retailer’s circular (-15%) and 44% for coupons from a newspaper/mailed flyer (-10%).
“Mobile-assisted grocery shopping is here to stay and offers a great opportunity for brands and retailers to truly meet the needs of today’s shoppers,” Stewart added. “By delivering an end-to-end approach from mobile recipe/meal planning and list making to e-commerce and an in-store experience that is enhanced by mobile, they can not only attract more customers but also engage with them in new and meaningful ways, during the pandemic and beyond.”
Social media has emerged as a key food and groceries channel, Acosta noted. Of grocery shoppers polled, 48% said they follow brands/products and 44% retailers/stores through social channels for special promotions or discounts, new items, special events or sales, and product ideas and recipes.